Error code
30794: US A2P Registration: General error
What this error means
A brand or campaign registration failed and the system couldn't map the failure to a more specific code.
Causes, most likely first
- The submission wasn't processed successfully and the response holds the only failure detail available.
- Brand data in the Customer Profile / A2P trust bundle is incomplete, misformatted, or doesn't match business records.
- Campaign fields are incomplete or fail review, description, sample messages, opt-in or opt-out flow, use case details.
Fields Twilio names for this error
Twilio’s page for this error names these submission fields:
message_flow` + Call to Action (Console label)
How to fix it
If your numbers are managed by a platform
If your numbers sit inside a reseller platform, for example LeadConnector numbers inside GoHighLevel, you do not have access to the Twilio Console, and the interface shows the rejection without the code. Ask that platform's support team for the Twilio rejection error code, in writing, before you change anything. You can also read it yourself from your browser, which is faster: see how to get the code.
The substance of the fix is yours to make: the business details, the website, and the opt-in flow described in the Twilio path all belong to you, not to the platform. Make those changes first, confirm they are live, then ask support to resubmit. A resubmission filed before the underlying facts change will fail again on the same reason.
If you own the Twilio account
First determine whether the failure is on the brand or the campaign, then follow that path. If a more specific code came alongside 30794 (e.g. 30795, 30796), follow that code's guidance instead. Twilio publishes no "possible solutions" content for this code, the solutions field is empty. Do not expect a documented remediation.
Timing and resubmission
Not documented.
Two ways forward
Have it handled for you
A2P registration is handled for you on Growth at $597/mo and on Scale at $1,197/mo. Registration, resubmissions, and the compliance work behind them are included.
Fix it yourself
Send your email and we will send the fix playbook for registration rejections.
Verified against Twilio documentation on 2026-08-10.