Error code
30951: Campaign rejected: Third-party lead generation or MLM content detected
Not eligible for resubmission. Stated by: GHL 155000007572; Twilio page.
What this error means
Generating leads for other businesses, or MLM/network marketing recruitment.
Causes, most likely first
- Collecting consumer information to sell or distribute to other businesses as leads.
- MLM, network marketing or direct sales recruitment.
- Affiliate lead capture for unrelated third parties.
- Shared or resold consent, using consent obtained for one purpose to message on behalf of a different business.
How to fix it
If your numbers are managed by a platform
There is no correct-and-resubmit path for this code. The rejection is terminal for the campaign as submitted. If your numbers sit inside a reseller platform such as LeadConnector inside GoHighLevel, ask that platform's support team for the rejection code in writing so you have it on record, then treat the remedy below as the only route.
The remedy is a new brand and a new campaign built on a use case that does not fall in the prohibited category. Editing this campaign and resubmitting it will not clear the rejection.
If you own the Twilio account
Not eligible for resubmission. Make sure messaging consent is specific to your brand and use case; consent obtained for one business cannot be transferred to or shared with another entity. Contact Support if you believe it's an error.
Timing and resubmission
Not eligible for resubmission.
Two ways forward
Have it handled for you
A2P registration is handled for you on Growth at $597/mo and on Scale at $1,197/mo. Registration, resubmissions, and the compliance work behind them are included.
Fix it yourself
Send your email and we will send the fix playbook for registration rejections.
Verified against Twilio documentation on 2026-08-10.