Error code

30754: Brand Registration Failure: Invalid postal address

What this error means

The postal address couldn't be validated as a real deliverable address.

Causes, most likely first

  1. postal_code doesn't match the street/city/region combination.
  2. Typos or invalid abbreviations in street, city, or region.
  3. Sole Prop registration submitted with a non-US/Canada address.
  4. The address in the linked customer profile or supporting document differs from what you meant to submit.

Fields Twilio names for this error

Twilio’s page for this error names these submission fields:

  • iso_country
  • postal_code
  • region
  • street

How to fix it

If your numbers are managed by a platform

If your numbers sit inside a reseller platform, for example LeadConnector numbers inside GoHighLevel, you do not have access to the Twilio Console, and the interface shows the rejection without the code. Ask that platform's support team for the Twilio rejection error code, in writing, before you change anything. You can also read it yourself from your browser, which is faster: see how to get the code.

The substance of the fix is yours to make: the business details, the website, and the opt-in flow described in the Twilio path all belong to you, not to the platform. Make those changes first, confirm they are live, then ask support to resubmit. A resubmission filed before the underlying facts change will fail again on the same reason.

If you own the Twilio account

Fetch the failed brand and read the errors array / failure_reason to see which address field is wrong. Correct street, city, region, postal_code, iso_country so they describe a real deliverable address. Console: edit the customer profile or supporting address doc, delete the failed brand, resubmit. API: update the profile/Trust Bundle, then call BrandRegistration update.

Timing and resubmission

No review window; validation is immediate. Console path requires deleting and re-creating the brand, which incurs a new TCR fee.

Two ways forward

Have it handled for you

A2P registration is handled for you on Growth at $597/mo and on Scale at $1,197/mo. Registration, resubmissions, and the compliance work behind them are included.

See Growth and Scale

Fix it yourself

Send your email and we will send the fix playbook for registration rejections.

Related errors

Verified against Twilio documentation on 2026-08-10.