Error code

30891: Campaign vetting rejection - Invalid Website URL

Eligible for resubmission. Stated by: GHL 155000007572; LC 155000004749; Twilio page.

What this error means

The website in the registration couldn't be verified.

Causes, most likely first

  1. Invalid URL supplied during registration.
  2. Website not functioning or inaccessible.
  3. Opt-in flow not found on the website provided.
  4. Pre-launch website with no indication of that in the campaign description.

How this differs from the other website codes

30891
The URL is invalid, or the site does not load, or the opt-in flow is not on the site.
30920
The site loads, but it is a landing page or standalone form that does not identify the business.
30922
The superset: either it does not load, or it loads but does not match your registration.

Twilio states no precedence between these three.

How to fix it

If your numbers are managed by a platform

If your numbers sit inside a reseller platform, for example LeadConnector numbers inside GoHighLevel, you do not have access to the Twilio Console, and the interface shows the rejection without the code. Ask that platform's support team for the Twilio rejection error code, in writing, before you change anything. You can also read it yourself from your browser, which is faster: see how to get the code.

The substance of the fix is yours to make: the business details, the website, and the opt-in flow described in the Twilio path all belong to you, not to the platform. Make those changes first, confirm they are live, then ask support to resubmit. A resubmission filed before the underlying facts change will fail again on the same reason.

If you own the Twilio account

Verify the site is functioning and accessible. If it's geo-specific, say so in the description and provide a link to a screenshot. For a pre-launch website, supply a publicly accessible URL showing a screenshot of the SMS opt-in flow instead. If opt-in happens on the site, provide the direct link in message_flow. If opt-in is on paper or behind a login, supply a hosted link to an image of it. Resubmit.

Timing and resubmission

Edit and resubmit.

Twilio publishes an indicative review timeline for campaigns: Sole Proprietor campaigns are typically approved or rejected within hours to days, and Standard campaigns go through several layers of vetting and can take up to several weeks. Twilio also states that the vetting fee is assessed only once per campaign, so editing and resubmitting the same campaign does not incur a new fee, while deleting and recreating it does.

Two ways forward

Have it handled for you

A2P registration is handled for you on Growth at $597/mo and on Scale at $1,197/mo. Registration, resubmissions, and the compliance work behind them are included.

See Growth and Scale

Fix it yourself

Send your email and we will send the fix playbook for registration rejections.

Related errors

Verified against Twilio documentation on 2026-08-10.