Error code

30893: Campaign vetting rejection - Inconsistency between Sample Message and Use-case

Eligible for resubmission. Stated by: GHL 155000007572; LC 155000004749; Twilio page.

What this error means

The sample messages don't match the campaign's declared use case.

Causes, most likely first

Samples missing, unclear, or their content doesn't match the use case.
Invalid content within the samples.

Fields Twilio names for this error

Twilio’s page for this error names these submission fields in its description of what failed:

sample messages
campaign use case

How to fix it

If your numbers are managed by a platform

If your numbers sit inside a reseller platform, for example LeadConnector numbers inside GoHighLevel, you do not have access to the Twilio Console, and the interface shows the rejection without the code. Ask that platform's support team for the Twilio rejection error code, in writing, before you change anything. You can also read it yourself from your browser, which is faster: see how to get the code.

The substance of the fix is yours to make: the business details, the website, and the opt-in flow described in the Twilio path all belong to you, not to the platform. Make those changes first, confirm they are live, then ask support to resubmit. A resubmission filed before the underlying facts change will fail again on the same reason.

If you own the Twilio account

Make samples accurate, detailed and reflective of actual messages. Mark templated fields with brackets. At least one sample must include your business name and opt-out message. Provide at least two samples. Make use case and campaign description align. Resubmit.

Timing and resubmission

Edit and resubmit.

Twilio publishes an indicative review timeline for campaigns: Sole Proprietor campaigns are typically approved or rejected within hours to days, and Standard campaigns go through several layers of vetting and can take up to several weeks. Twilio also states that the vetting fee is assessed only once per campaign, so editing and resubmitting the same campaign does not incur a new fee, while deleting and recreating it does.

Two ways forward

Have it handled for you

A2P registration is handled for you on Growth at $597/mo and on Scale at $1,197/mo. Registration, resubmissions, and the compliance work behind them are included.

See Growth and Scale

Fix it yourself

Send your email and we will send the fix playbook for registration rejections.

Verified against Twilio documentation on 2026-08-10.