Error code
30474: Toll Free verification rejection - Need end business
Correctable and resubmittable. Stated by: Twilio error page for this code.
What this error means
You submitted the software provider's identity instead of the business the consumer actually opted in to.
Causes, most likely first
- ISV/aggregator/platform name, address, website or contacts submitted instead of the end business.
- Submission doesn't clearly identify who actually sends to the opted-in consumer.
- End business information incomplete or never collected.
- Trial/onboarding flow submitted before full end-business details were gathered.
- ISV hasn't completed an approved Primary Customer Profile for itself.
- Use case doesn't show the ISV manages the opt-in.
How to fix it
If your numbers are managed by a platform
If your numbers sit inside a reseller platform, for example LeadConnector numbers inside GoHighLevel, you do not have access to the Twilio Console, and the interface shows the rejection without the code. Ask that platform's support team for the Twilio rejection error code, in writing, before you change anything. You can also read it yourself from your browser, which is faster: see how to get the code.
The substance of the fix is yours to make: the business details, the website, and the opt-in flow described in the Twilio path all belong to you, not to the platform. Make those changes first, confirm they are live, then ask support to resubmit. A resubmission filed before the underlying facts change will fail again on the same reason.
If you own the Twilio account
Resubmit with the end business's legal name, address, website and business contacts, the business the consumer recognises. Fix your onboarding to collect end-business detail *before* filing. As an ISV, create and get approval for a Primary Customer Profile in the parent account before registering end businesses, and reference the correct downstream Customer Profile. If you qualify for the limited exception, state clearly that you manage the opt-in and are the sole content creator.
Timing and resubmission
Correctable, resubmit within seven days for priority review, once you actually hold the end-business details.
Two ways forward
Have it handled for you
A2P registration is handled for you on Growth at $597/mo and on Scale at $1,197/mo. Registration, resubmissions, and the compliance work behind them are included.
Fix it yourself
Send your email and we will send the fix playbook for registration rejections.
Verified against Twilio documentation on 2026-08-10.