Error code
30890: Campaign vetting rejection - Subscriber Help
Eligible for resubmission. Stated by: GHL 155000007572; LC 155000004749; Twilio page.
What this error means
Your HELP response doesn't give users a way to reach support.
Causes, most likely first
help_messagedoesn't include the brand name.help_messagedoesn't include a support phone number or email.- You indicated a help keyword but the response doesn't say who to contact.
Fields Twilio names for this error
Twilio’s page for this error names these submission fields:
help_keywordshelp_message
How to fix it
If your numbers are managed by a platform
If your numbers sit inside a reseller platform, for example LeadConnector numbers inside GoHighLevel, you do not have access to the Twilio Console, and the interface shows the rejection without the code. Ask that platform's support team for the Twilio rejection error code, in writing, before you change anything. You can also read it yourself from your browser, which is faster: see how to get the code.
The substance of the fix is yours to make: the business details, the website, and the opt-in flow described in the Twilio path all belong to you, not to the platform. Make those changes first, confirm they are live, then ask support to resubmit. A resubmission filed before the underlying facts change will fail again on the same reason.
If you own the Twilio account
Update help_message so it identifies the brand and includes a valid support phone number or email address, and clearly tells users how to get assistance after replying with a help keyword. Review help_message and help_keywords against A2P registration requirements. If you don't manage help messages yourself, use Twilio's default or Advanced Opt-Out features rather than submitting a custom help flow.
Timing and resubmission
Edit and resubmit.
Twilio publishes an indicative review timeline for campaigns: Sole Proprietor campaigns are typically approved or rejected within hours to days, and Standard campaigns go through several layers of vetting and can take up to several weeks. Twilio also states that the vetting fee is assessed only once per campaign, so editing and resubmitting the same campaign does not incur a new fee, while deleting and recreating it does.
Two ways forward
Have it handled for you
A2P registration is handled for you on Growth at $597/mo and on Scale at $1,197/mo. Registration, resubmissions, and the compliance work behind them are included.
Fix it yourself
Send your email and we will send the fix playbook for registration rejections.
Verified against Twilio documentation on 2026-08-10.