Error code
30517: Toll Free rejection: Shopping cart reminders must follow specific guidelines
Correctable and resubmittable. Stated by: Twilio error page for this code.
What this error means
Your abandoned-cart program doesn't meet the extra requirements for that use case.
Causes, most likely first
- Opt-in terms don't state the program includes shopping cart reminders.
- No text-based double opt-in flow for cart reminders.
- Privacy policy doesn't explain how abandoned-cart data is captured.
- Terms and conditions don't describe the cart-reminder program.
How to fix it
If your numbers are managed by a platform
If your numbers sit inside a reseller platform, for example LeadConnector numbers inside GoHighLevel, you do not have access to the Twilio Console, and the interface shows the rejection without the code. Ask that platform's support team for the Twilio rejection error code, in writing, before you change anything. You can also read it yourself from your browser, which is faster: see how to get the code.
The substance of the fix is yours to make: the business details, the website, and the opt-in flow described in the Twilio path all belong to you, not to the platform. Make those changes first, confirm they are live, then ask support to resubmit. A resubmission filed before the underlying facts change will fail again on the same reason.
If you own the Twilio account
State explicitly in the opt-in disclosure that subscribers are agreeing to cart reminders. Implement double opt-in with a confirmation message naming the cart-reminder program and requiring an affirmative reply. Update the privacy policy to explain how abandoned-cart data is captured (cookies, plugins). Update terms to describe the program. Send no more than one reminder per unique abandoned cart within 48 hours, and never use cart reminders to complete a transaction or collect payment by text.
Timing and resubmission
Correctable, resubmit within seven days for priority review. The 48-hour frequency cap is an ongoing operational rule, not just a submission requirement.
Two ways forward
Have it handled for you
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Fix it yourself
Send your email and we will send the fix playbook for registration rejections.
Verified against Twilio documentation on 2026-08-10.