Error code

30506: Toll Free verification rejection - Opt-ins must clearly reflect end business

Correctable and resubmittable. Stated by: Twilio error page for this code.

What this error means

Your opt-in evidence shows the platform's branding, not the business the consumer is consenting to hear from.

Causes, most likely first

  1. Opt-in examples display the ISV's branding instead of the end business.
  2. They don't identify which business the user is consenting to.
  3. They don't establish a direct relationship between user and sending business.

How to fix it

If your numbers are managed by a platform

If your numbers sit inside a reseller platform, for example LeadConnector numbers inside GoHighLevel, you do not have access to the Twilio Console, and the interface shows the rejection without the code. Ask that platform's support team for the Twilio rejection error code, in writing, before you change anything. You can also read it yourself from your browser, which is faster: see how to get the code.

The substance of the fix is yours to make: the business details, the website, and the opt-in flow described in the Twilio path all belong to you, not to the platform. Make those changes first, confirm they are live, then ask support to resubmit. A resubmission filed before the underlying facts change will fail again on the same reason.

If you own the Twilio account

Submit opt-in examples showing the end business's branding and language. Make the opt-in text explicitly name the business the consumer will receive messages from. Remove or minimise ISV/platform branding that muddies the consent relationship.

Timing and resubmission

Correctable, resubmit within seven days for priority review.

Two ways forward

Have it handled for you

A2P registration is handled for you on Growth at $597/mo and on Scale at $1,197/mo. Registration, resubmissions, and the compliance work behind them are included.

See Growth and Scale

Fix it yourself

Send your email and we will send the fix playbook for registration rejections.

Verified against Twilio documentation on 2026-08-10.