Error code, effective 15 September 2026
30538: A message sample is missing for a selected use case
Eligible for resubmission. Stated by: Twilio Help Center article 9321443984155.
What this error means
A message sample is missing for a selected use case. Twilio groups this code under Message Program Details.
How to fix it
If your numbers are managed by a platform
If your numbers sit inside a reseller platform, for example LeadConnector numbers inside GoHighLevel, you do not have access to the Twilio Console, and the interface shows the rejection without the code. Ask that platform's support team for the Twilio rejection error code, in writing, before you change anything. You can also read it yourself from your browser, which is faster: see how to get the code.
The correction listed here is yours to make. The business details, the website, the opt-in flow, and the policy pages all belong to you rather than to the platform. Make the changes, confirm they are live, then ask support to resubmit. A resubmission filed before the underlying facts change will fail again on the same reason.
If you own the Twilio account
Twilio lists the following correction for this code:
- Provide a unique message sample for each use case you selected, then resubmit.
Timing and resubmission
This code is eligible for resubmission. Correct what is described above and file again. It is not a terminal rejection, so there is no need to build a new brand or a new campaign to clear it.
The code applies from 15 September 2026. If you are looking at a rejection raised before that date, it will carry one of the existing codes instead.
Two ways forward
Have it handled for you
A2P registration is handled for you on Growth at $597/mo and on Scale at $1,197/mo. Registration, resubmissions, and the compliance work behind them are included.
Fix it yourself
Send your email and we will send the fix playbook for registration rejections.
Source: Twilio Help Center article 9321443984155, captured 2026-08-10. Twilio has not published a per-code documentation page for this code, so there is no per-code URL to cite.