Error code

30489: Toll Free verification rejection - Website must be established and active

Correctable and resubmittable. Stated by: Twilio error page for this code.

What this error means

The website isn't a finished, credible business site.

Causes, most likely first

  1. Incomplete or under construction.
  2. Not yet launched.
  3. Too little business information to establish credibility.
  4. Missing essentials such as contact information or a description of services.

How to fix it

If your numbers are managed by a platform

If your numbers sit inside a reseller platform, for example LeadConnector numbers inside GoHighLevel, you do not have access to the Twilio Console, and the interface shows the rejection without the code. Ask that platform's support team for the Twilio rejection error code, in writing, before you change anything. You can also read it yourself from your browser, which is faster: see how to get the code.

The substance of the fix is yours to make: the business details, the website, and the opt-in flow described in the Twilio path all belong to you, not to the platform. Make those changes first, confirm they are live, then ask support to resubmit. A resubmission filed before the underlying facts change will fail again on the same reason.

If you own the Twilio account

Submit a fully developed, live website with complete contact information, a description of services, business details matching the submission, and enough content to establish legitimacy.

Timing and resubmission

Correctable, resubmit within seven days for priority review, but only after the site is genuinely built out.

Two ways forward

Have it handled for you

A2P registration is handled for you on Growth at $597/mo and on Scale at $1,197/mo. Registration, resubmissions, and the compliance work behind them are included.

See Growth and Scale

Fix it yourself

Send your email and we will send the fix playbook for registration rejections.

Verified against Twilio documentation on 2026-08-10.